Author: Matthew Bird
Every single time the left looks like they are not making a mockery of themselves, someone somewhere is determined to change that. Fortunately, for conservatives like myself, Pepsi decided to release an ad which appealed to a slim minority of the population (like Bernie Sanders supporters). After the public was upset with Pepsi’s commercial, they decided to pull it and since then their stock has plunged. Companies like Audi and Pepsi should stop alienating half of the population and appeal to the people, not only “social justice warriors”.
Pepsi released their commercial on Tuesday, April 4, 2017, with hopes to target the millennials with a social justice themed ad. The ad seems to be following companies such as Audi and Budweiser, who had broadcast controversial ads during the 2017 Super Bowl. Although Pepsi stock did immediately soar following publicity surrounding the ad, it has plunged since the soda company ultimately decided to pull it. This makes me ask my first question: Why would they publish a controversial ad if they are willing to immediately pull it? Pepsi was not even willing to keep their ad on Youtube. The company has issued the following apology:
“Pepsi was trying to project a global message of unity, peace and understanding. Clearly, we missed the mark and apologize. We are pulling the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.”
What is even more insulting is the execution of this apology. I am appalled and even more curious about why they feel the need to apologize to Kendall Jenner. Although most Americans and Pepsi may not believe she has a normal human brain, the odds are she probably does. Kendall Jenner consented to do this commercial – she did not have a gun to her head and she probably got a hefty paycheck that she does not plan on giving back. If anyone on the Pepsi marketing team would like to explain this I would love an answer.
Now, I have to ask another question: Why do companies insist on entering the political scene? Despite the fact that these ads seem to trigger a lot of national attention, many individuals are tired of seeing this pandering toward social justice. Commercials are one area where most Americans feel like they can get away from all the controversy and political stress that we are faced with every single day, even more since the beginning of the 2016 election. Now Americans are being brainwashed by the private sector who are forfeiting profits to look like they care about equality.
Lastly, my favorite part about this commercial is that it made both sides of the political spectrum furious. The Black Lives Matter movement believe they are being mocked and protesters feel like their riots are being trivialized. To be fair, this is one thing that Black Lives Matter has said that I agree with. In the commercial, the signs that the protestors hold up say things like “Peace” and “Join the Conversation”. These are good things that Pepsi put in this commercial because it reminded me that I am late to my next Peace and Love protest. In addition to this, the final scene is mind-blowing and silly when Jenner hands a Pepsi to a cop, which seems to spark unity between the police and the protestors. This seems to mock the photo taken of Ieshia Evans in extremely poor taste. When both sides are upset it looks like you screwed up, Pepsi.
I believe Americans can agree that it is finally time for corporations that have nothing to do with politics to just stay away from controversy. No one wants to hear your message of unity and peace we just want to hear about your product or maybe get a laugh. I think it is about time Americans get together, drink some Cokes, and keep backlashing these idiotic commercials.